Dole Packaged Foods, notorious for its award-winning Tournament of Roses Parade entries, and the record-holder for most Sweepstakes Trophy wins, has kicked off the road to the Rose Parade with its Spirit of Hawaii Sweepstakes and Spirit of Giving partnerships with FOOD Share.
Dole Packaged Food’s 2017 float, “Spirit of Hawaii,” celebrates its rich history and beginnings in the Hawaiian Islands dating back to 1899 when James Dole first traveled to the islands. The float includes a 10-foot tall sculpture of King Kamehameha, the largest waterfall in Rose Parade history consisting of more than 2,000 gallons of recycled water, an erupting volcano, and colorful animals including parrots, sea turtles and geckos decorated in tropical flowers. The floats lagoon will feature six dancers and at street level an additional 12 dancers will move to Pacific-Island dances.
“Hawaii is an important part of Dole’s heritage,” said Dave Spare, Vice President of Marketing, Dole Packaged Foods. “We want to share our rich history with Rose Parade viewers across the globe through this float and bring a bit of paradise to the community during the holiday season – through not only this beautiful float design, but also through our charitable efforts with Feeding America and FOOD Share.”
Throughout its participation in the Rose Parade, Dole has showcased various countries and cultures where DOLE fruit is grown. Dole Packaged Foods is committed to providing convenient, healthy, non-GMO products to help people live long and healthy lives, as well as using sustainable, environmentally friendly, healthy and safe ways to produce its products to conserve Earth’s most previous natural resources for generations to come. The 2017 float features fresh, non-GMO fruits and vegetables grown by DOLE, including bananas, pineapples and mangoes.
Along with the ‘Spirit of Hawaii,’ Dole Packaged Foods is participating in the ‘Spirit of Giving,’ and will be collecting non-perishable food items as part of its participation at the annual “Live on Green” event in Pasadena Dec. 30 – Jan. 1, as well as at Fiesta Floats and its headquarters in Westlake Village, Calif. to benefit FOOD Share, part of Feeding America, and its partners throughout the San Gabriel Valley. Dole has selected FOOD Share President and CEO Bonnie Atmore to ride on Dole Packaged Food’s Rose Parade float in honor of her commitment to feeding, nourishing and educating the hungry.
To kick off the final road to the 2017 Rose Parade, Dole Packaged Foods is launching a sweepstakes, in which one lucky winner and a guest will get to travel to the Big Island of Hawaii. Launching today, and running through midnight on December 31, 2016, fans can enter for a chance to win the grand prize vacation, including hotel and airfare, as well as other weekly prizes. For more information about the sweepstakes, and to enter, visit Dole’s Facebook page or DoleSunshine.com/paradise.
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